Top 5 Social Apps in Portugal for Q4 2023

Analyzing the performance of the top 5 social apps in Portugal for the fourth quarter of 2023 reveals interesting trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, highlights the dynamic nature of user engagement across these platforms.

Facebook saw a notable increase in weekly downloads, peaking at approximately 24.5K in the final week of December. Revenue experienced fluctuations, reaching about $3K in mid-December before settling at around $2K by the end of the quarter. Active users remained relatively stable, hovering around 4.5M throughout the quarter.

TikTok showed impressive weekly revenue figures, peaking at nearly $70K in early November. Weekly downloads also increased significantly, with a high of approximately 27.6K in the last week of December. Active user numbers remained consistent, averaging around 1.9M.

Instagram demonstrated strong performance in both downloads and revenue. Weekly downloads surged to about 27.7K in the final week of December. Revenue also saw a peak of nearly $16K in mid-October. Active users showed stability, averaging around 3.7M throughout the quarter.

Threads experienced a significant rise in weekly downloads, reaching approximately 54.8K in the last week of December. Active users increased sharply from around 36K in mid-December to nearly 119K by the end of the month.

BeReal. Your friends for real. saw a steady increase in weekly downloads, culminating at around 8.2K in the last week of December. Active users grew consistently, starting at approximately 268K in late September and reaching nearly 278K by the end of December.

These insights underline the dynamic engagement and growth patterns of social apps in Portugal. For more detailed insights and data, visit Sensor Tower.